Century 21 Brand System
The brand system for Century 21, an expert network of real-estate agents in Colombo. Residential sales and lettings, on both sides of the transaction.
The idea behind the seal.
One idea runs through this system. The expertise sits with the agents, and the network is how you reach it.
The mark is a circle held open. That is the brand in one shape: a way in rather than a gate, a network rather than an institution. What Century 21 offers is not a list of properties, it is access to the agent who knows the property. Everything else here, the restrained palette, the plain language, the absence of hype, exists so that expertise is the loudest thing in the room.
Expertise first
Knowing the building, the street and what a property should honestly fetch is the service, not a bonus.
Both sides, one standard
Buying, leasing, selling, letting. The same rigour whichever side of the table you sit on.
Plain dealing
Straight answers, including the ones that cost us the instruction.
A name that travels
Century 21 is recognised well beyond Colombo, which matters when buyers and tenants arrive from elsewhere.
One seal, drawn from arcs.
The seal is the complete logo. There is no separate wordmark. Every variant ships for light and dark grounds. Click any plate to enlarge it; download SVG, PNG or JPEG.
The Seal
Full Variants
Legibility tester
Drag to preview the seal at any size, on light or dark. Keep it at or above 24px so the numerals stay clear.
Construction: the ring is an annular sector with radial terminals and a 102 degree gap; the numerals are filled outlines whose diagonal leaves the bowl tangentially. Drawn on a 0 0 1000 1000 viewBox. Never redraw these by eye; always use these files.
Write it right.
Century 21 is a single, monolithic brand. Services are described in plain words beside the seal, never spun into new marks.
- Write it as Century 21, two words, numeral 21.
- Describe services in sentence case beside the seal: "Century 21 residential sales".
- Keep the seal as the only mark.
- Never write CENTURY21, Century Twenty One or C-21 in running copy.
- Never create service sub-logos or lock a service name into the seal.
- Never set the name in a different typeface.
Gold, black, and restraint.
One gold accent, a near-black that carries the brand, and warm neutrals. Tap any swatch to copy its hex. Contrast is measured live against its pairing.
Gold lives on dark
Relentless Gold is designed against near-black. It reaches 8.2 to 1 there and only 2.2 to 1 on white.
Deep gold for light
On light grounds use Deep Gold, which holds AA on white. Never set body copy in the lighter gold.
Dark is the signature
Near-black surfaces carry the identity. Reverse the seal to gold or ivory on dark.
Neutrals do the work
Ink, taupe and warm surfaces carry most of the interface. Gold earns attention by being rare.
One typeface. Rubik.
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Leading
Tight for display (1.1 to 1.2), open for body (1.6). Interface labels sit at 1.25.
Tracking
Slightly negative on large display, neutral on body. No letter-spaced all-caps.
Figures
Prices and property statistics set in tabular figures so columns align. Sentence case throughout.
It draws itself.
The signature motion is the ring drawing clockwise from its gap, then the numerals settling. One easing, one direction, never bouncy.
Duration
The ring draws for 1.5s, the numerals settle from 1.15s, and a single highlight passes from 1.75s.
Easing
A slow in-out for the draw, an expo-out for the numerals. No bounce, no overshoot, ever.
Direction
The ring always draws clockwise from the gap and closes at the top. Never reverse it, never loop it at speed.
The interface, in brand.
Core UI patterns rendered in the system, so web and listings stay on brand by default.
Buttons
Tabs
Toggle and inputs
Chips and alert
This property is under offer. Register to hear if it returns to the market.
Give it room.
Keep clear space around the seal equal to the ring's stroke width. Never crowd it. Respect the minimum size so the numerals stay legible.
Ways to break it.
The seal is fixed. These are the ways it must never be used.
Don't recolour the seal
Don't stretch or distort
Don't squash it
Don't rotate it
Don't add effects
Don't mirror it
Don't place the ink seal on dark
Don't outline it
Don't crowd it
Don't tint it
A line set for property.
Icons are drawn on a 32px grid with a consistent 2.1px stroke, round joins and open forms. Precise, calm, never decorative. They invert cleanly for light and dark grounds.
In the world.
The system in use across print, digital and signage. Every sample is a live artboard; download each as SVG, PNG or JPG.
Stationery
Digital
Presentation
Straight talking.
Quietly premium. Century 21 speaks like someone who knows the market and feels no need to sell you on it. Confidence shows up as restraint, never as volume.
Plain, not promotional
No dream home, no prime location, no hidden gem, no opportunity not to be missed. Describe the property and let it be interesting on its own.
Specific, not vague
Name the street, the floor, the year, the figure. Detail is what expertise sounds like; adjectives are what its absence sounds like.
Calm, not urgent
No countdowns, no pressure, no exclamation marks. A home is a considered decision and the writing should respect that.
Short: Century 21 is an expert network of real-estate agents in Colombo, working across residential sales and lettings.
Long: Century 21 is an expert network of real-estate agents based on Ward Place, Colombo. We work across residential sales and lettings, for people buying or leasing a home and for the owners and landlords on the other side of the transaction. The expertise sits with the agents, and the network is how you reach it.
Take the kit.
Everything you need to apply the brand correctly: the full seal suite in vector.
Full logo kit
Every seal variant, SVG, in one ZIP.
Seal, gold on dark
The signature lockup.
Seal, ink on light
For light grounds and print.
Seal, ivory on dark
For photography and signage.